Samuel uses mostly Twitter to talk with his clients, he says his office is all there, inside his phone. Since he started using internet his clients know that they can contact him at any moment, and his business doubled.
According to Samuel the immediacy of Twitter shows to his clients and consumers that wherever he goes he is always immersed in the world of wine. This creates a trust that a standard work relationship could never have, and, as both Gianpaolo and Ryan think, creates such a connection with clients that it would add value to any business.
One of the critiques always done to internet is that it divides people. Attached to a computer, it’s said, we don’t communicate with those around us any longer. As all the speakers at media140 food & wine showed internet and social media help instead to create a long lasting connection between those who produce, import, and consume, giving us a chance to immerse ourselves in and appreciate their worlds.
Interview with Samuel Sanders #ijf10 from media140 on Vimeo.
Source: Media140
